stefano bona



created together with Mateo Palazzi

The Keffiyeh كوفية‎‎  is a traditional Middle Eastern headdress, is an icon of Arab culture. The idea behind Masdar is to question the prominent concern of cultural appropriation in fashion by proposing a shift instead of a literal adoption of the piece.

Designed for a fictional desert nomad, the object becomes a multifunctional piece. Not only protects from the sun, but also provides the user with fresh hydration through a tube. This tube holds the fabric in place and cools the forehead, giving a twist to the original holding piece.